As a small startup American Brandy distillery in the heart of Bourbon Country the Estes team managed to help Copper & Kings become one of the most talked about craft spirits in America. Not for one week or one month, but for years. They became part of our company — representing us to the world, and to their friends and families. With media relations being our central marketing tool, Estes executed, and executed and executed — they got people talking about us, not them.
