Joe Heron, Copper & Kings

As a small start up American Brandy distillery in the heart of Bourbon Country the Estes team managed
to help Copper & Kings become one of the most talked about craft spirits in America. Not for one week
or one month, but for years. They became part of our company – representing us to the world, and to
their friends and families. With media relations being our central marketing tool, Estes executed, and
executed and executed – they got people talking about us, not them.