Consumer Products PR Agency | Product Launch & Brand Strategy
With thousands of consumer products competing for attention, standing out requires strategic PR expertise. Estes Public Relations is a consumer products PR agency specializing in product launches, media relations, and brand strategy for CPG brands and consumer goods companies nationwide. We build brand awareness by connecting your products with the right consumers at the right time.
Consumer Products PR Services
Consumer Product Media Relations
- Targeted media outreach at local, regional, national, and trade levels
- Press releases, media alerts and press kits.
- Crisis management and reputation monitoring.
- Access to extensive database of consumer products journalists and influencers.
- Local, regional, national and strategic market media opportunities.
Digital Marketing for Consumer Products
- Social media strategy, content creation, and posting
- Influencer partnerships and brand ambassador programs
- Website content updates and blog management
- Affiliate marketing support and coordination
- Digital media relations and online brand monitoring
Product Launch Events & Promotions
- Product launch event planning and execution
- On-site media coordination and press coverage
- Social media coverage and live event promotion
- Retail activation and in-store event support
- Trade show and industry event management
Brand Recognition Enhancement
- Current markets and new market launches.
- Message development for brand story and key team members.
Consumer Products PR Success Stories
Led by founder Jamie Estes, our consumer products PR team has decades of combined experience building brand awareness for food, beverage, home goods, and lifestyle products. We’ve successfully launched and promoted dozens of consumer brands—from local artisans to national retailers—through strategic media relations, product launch campaigns, and influencer partnerships.
Our Consumer Products PR Clients Have Included:
- Ale-8-One | Winchester, KY
- Arrowhead Meats | Kansas City, MO
- Bourbon Barrel Foods | Louisville, KY
- Capriole Farms | Greenville, IN
- FireOaks (Barrel Stave Products | Fernandina Beach, Florida
- Ghyslain Chocolatier | Union City, IN
- G Meals | Louisville, KY
- Good Folks Coffee | Louisville, KY
- Home Cuisine | Louisville, KY
- Honolulu Fish Company | Honolulu, HI
- Jane | Minneapolis, MN
- Kentucky Bison | Goshen, KY
- Kerns Kitchen | Derby Pie | Louisville, KY
- Louisville Candy Company | Louisville, KY
- Louisville Stoneware | Louisville, KY
- Meyer Natural Foods | Louisville, KY
- Mr. Gib Salon | Amelia Island, FL
- ODUOAK | Louisville, KY
- Olive My Pickle | Jacksonville, FL
- Oliva Bella Olive Oil | Louisville, KY
- Pratt Standard Cocktail Company | Washington, D.C.
- Rooibee Red Tea | Louisville, KY
- Royal Cup Coffee | Louisville KY
- Setton Farms | Commack, NY
- Trifecta Sauces | Louisville, KY
Setton Farms
Setton Farms Pistachios, the second largest pistachio grower-processor in the United States, is a family-owned and operated brand located in the heart of Central Valley, California, since 1986. They offer an established line of premium in-shell and kernel pistachio products that are non-GMO project verified, certified gluten-free, organic and kosher, while a select variety features the AHA heart-check mark. The brand grows, harvests, processes and manufactures pistachios using renewable energy, eco-friendly practices, and proprietary techniques.
Estes Public Relations was retained in 2023 to strengthen Setton Farms’ position as a top brand in the snack & nut industry through local, regional and national public relations efforts. After a year of working alongside Setton, EPR executed a national media campaign centered around three main goals: (1) elevating Setton Farms as a go-to baking ingredient and top-of-mind nutritious snack, (2) amplifying Setton Farms’ community-building initiatives and facility expansion efforts, and (3) strengthening brand visibility through national awards recognition and event programs.
EPR wrote tailored pitches around seasonal trends and holiday baking and facilitated samples to key journalists to reach new audiences. EPR also distributed press releases about Setton’s philanthropic efforts, targeting local, regional, and national media. Additionally, EPR researched and submitted Setton Farms and its products for nationally recognized industry awards and events.
EPR achieved all three of the campaign’s goals, continuing to strengthen the brand and its products. While promoting, EPR secured more than 100 media mentions, including prominent national placements in EatingWell, The Pioneer Woman Magazine, SELF Magazine, Food & Beverage Magazine, Bake Magazine, Men’s Health and others. EPR registered Setton Farms for the 2024 Holiday Gift Guide Media Event, further leveraging the brand through interviews with top-tier media, sample requests and media follow-ups. Additionally, EPR submitted Setton Farms Buffalo Wing Seasoned Pistachio Kernels for The 2025 SELF Pantry Awards, where the product was named the “Best Seasoned Nut,” and featured on SELF’s website and social media.
Pratt Standard
Founded in 2014 by Tory Pratt, Pratt Standard Cocktail Co. is built around authenticity and flavor. Each syrup is carefully developed and hand-crafted, from peeling ginger to personally labeling each bottle. The hope of these pre-Prohibition-style syrups is to bring people together — to create connections over cocktails.
As a female-owned company whose goal is also to create connections (and who also loves cocktails), Estes Public Relations was thrilled to work alongside Pratt Standard in 2020 to help build brand awareness, promote products, and encourage folks to “make cocktailing easy” by taking a virtual online cocktail class with Tory.
EPR utilized both national and regional earned media placements to yield significant media attention amid the pandemic. Nationally, EPR was focused on placements for current, seasonal and new products, and promoting Tory and her foundational and themed online cocktail classes — especially during a time when virtual relationships were so important. EPR positioned Tory as an expert resource for cocktail trends and industry expertise in both the food & beverage space, as her syrups can be used interchangeably as ingredients and substitutions in cooking. Regionally, EPR targeted media outlets in Pratt Standard markets to provide information about upcoming events as well as cocktails featuring Pratt Standard products offered at local bars and restaurants, often for seasonal or holiday roundup stories.
EPR secured more than 50 earned media mentions for Pratt Standard including prominent national placements in: The New York Times, Garden & Gun, Liquor.com, Food & Wine, Medium, The Manual and more.