Consumer Products Overview
With thousands of consumer products available online and in stores, it takes the right strategy, story and timing to set your product apart from the others. At Estes Public Relations, we build brand awareness by developing your product’s key message and sharing it with the right consumers, at the right time.
Services
Media Relations
- Media relations with targeted local, regional, national and trade outlets.
- Press releases, media alerts and press kits.
- Crisis management.
- Introduction to extensive database of relevant writers and influencers.
- Local, regional, national and strategic market media opportunities.
Digital Footprint Management
- Social Media
- Affiliate Marketing
- Website Content Management
Event Promotion
- On-site media coordination.
- On-site social media execution and management.
Brand Recognition Enhancement
- Current markets and new market launches.
- Message development for brand story and key team members.
Experience
Jamie Estes and her team of PR specialists have successfully grown some of the top regional and national consumer products on the market through strategic media relations campaigns.
Clients Past + Present:
- Ale-8-One | Winchester, KY
- Arrowhead Meats | Kansas City, MO
- Bourbon Barrel Foods | Louisville, KY
- Capriole Farms | Greenville, IN
- FireOaks (Barrel Stave Products | Fernandina Beach, Florida
- Ghyslain Chocolatier | Union City, IN
- G Meals | Louisville, KY
- Good Folks Coffee | Louisville, KY
- Home Cuisine | Louisville, KY
- Honolulu Fish Company | Honolulu, HI
- Jane | Minneapolis, MN
- Kentucky Bison | Goshen, KY
- Kerns Kitchen | Derby Pie | Louisville, KY
- Louisville Candy Company | Louisville, KY
- Louisville Stoneware | Louisville, KY
- Meyer Natural Foods | Louisville, KY
- Mr. Gib Salon | Amelia Island, FL
- ODUOAK | Louisville, KY
- Oliva Bella Olive Oil | Louisville, KY
- Pratt Standard Cocktail Company | Washington, D.C.
- Rooibee Red Tea | Louisville, KY
- Royal Cup Coffee | Louisville KY
- Setton Farms | Commack, NY
- Trifecta Sauces | Louisville, KY
Pratt Standard
Founded in 2014 by Tory Pratt, Pratt Standard Cocktail Co. is built around authenticity and flavor. Each syrup is carefully developed and hand-crafted, from peeling ginger to personally labeling each bottle. The hope of these pre-Prohibition-style syrups is to bring people together — to create connections over cocktails.
As a female-owned company whose goal is also to create connections (and who also loves cocktails), Estes Public Relations was thrilled to work alongside Pratt Standard in 2020 to help build brand awareness, promote products, and encourage folks to “make cocktailing easy” by taking a virtual online cocktail class with Tory.
EPR utilized both national and regional earned media placements to yield significant media attention amid the pandemic. Nationally, EPR was focused on placements for current, seasonal and new products, and promoting Tory and her foundational and themed online cocktail classes — especially during a time when virtual relationships were so important. EPR positioned Tory as an expert resource for cocktail trends and industry expertise in both the food & beverage space, as her syrups can be used interchangeably as ingredients and substitutions in cooking. Regionally, EPR targeted media outlets in Pratt Standard markets to provide information about upcoming events as well as cocktails featuring Pratt Standard products offered at local bars and restaurants, often for seasonal or holiday roundup stories.
EPR secured more than 50 earned media mentions for Pratt Standard including prominent national placements in: The New York Times, Garden & Gun, Liquor.com, Food & Wine, Medium, The Manual and more.