EPR FYI is where you can find tips and news.
In October, I was honored by PRSA Bluegrass with the Pinnacle Award. This new award “honors public relations and communications professionals who have demonstrated excellence in their careers and show great promise in shaping the industry’s future.” The organization’s board said, “Pinnacle PR Award winners have demonstrated a commitment to communications and continually push the …
For almost four decades, Public Relations Society of America Bluegrass Chapter’s Landmarks of Excellence Awards have recognized individuals and organizations across the Louisville area that have demonstrated exceptional work in the industry. This year, Estes Public Relations submitted five entries to be judged by industry peers and we earned Awards of Excellence or Merit — …
In a first for the iconic Chopped culinary competition series, Food Network unveiled its Chopped Legends tournament. Chopped judges Maneet Chauhan, Scott Conant, Alex Guarnaschelli and Chris Santos each hand-picked four past Chopped champions to return and compete to represent them in the tournament. Sara Bradley, chef/proprietor of freight house in Paducah, Ky., was invited back …
This month marks the 20th anniversary of culinary icon Julia Child’s death and the 20th anniversary of Estes Public Relations. It got me thinking about how I began in this industry and how Julia influenced me as a PR professional and cook. When I was in college, becoming a culinary publicist was not a thing. …
Events have an energy all their own — but they also require a lot of organization and planning! From conferences to festivals to fundraisers, Estes Public Relations has worked with clients to promote and execute a wide range of events. With so many moving parts, it can be tough to prioritize marketing and promotion — …
Headquartered in the heart of the Bluegrass, EPR knows bourbon — but we don’t stop there. Our experience launching new spirits products spans the spectrum, including gin, brandy, liqueurs, ryes, single malts, rums and more. We love working with distilleries on bringing their latest releases to the market and helping them stand out in a …
At Estes Public Relations, our team works with a variety of clients across the food, spirits, lifestyle, consumer, hospitality and travel industries. While we tailor our approach to fit each client’s unique needs, one thing remains a crucial component for each business: social media. Consumers are now adding a step to their decision-making process by …
At Estes Public Relations, we’re always thrilled to be on-site supporting our clients. At the 2023 Kentucky Bourbon Festival, our team provided on-site support all three days. Held in the Bourbon Capital of the World, the Kentucky Bourbon Festival draws bourbon lovers to Bardstown, Kentucky, each year to celebrate the storied history of distilling America’s …
The “most exciting two minutes in sports” is right around the corner and EPR, headquartered in Louisville for 20 years, knows how to Derby like a local. We want to make sure you know how to do Derby the right way! Here are a few tips on how to spend it. Searching for a few …
In the dynamic realm of public relations, recognition of outstanding achievements serves to foster growth, innovation and professional development. One avenue for celebrating excellence within the PR industry is the prestigious Public Relations Society of America Bluegrass Chapter’s Landmarks of Excellence Awards. Each year the organization hosts these awards spotlighting individuals and organizations in the …
From fresh, mail-order Hawaiian seafood to female-owned, pre-Prohibition-style cocktail syrups, to bespoke fragrances from whiskey, we get to work with (and eat & drink & smell) some pretty cool products. Although representing consumer packaged goods has its perks, how do we push them past the thousands of other products available? Connecting It’s not about how …
At Estes Public Relations, we like to say we work where others play. However, we always love to shake things up and spend a day in our clients’ worlds. Imagine our excitement when the EPR team was invited to join for a cocktail class with our client New Riff Distilling. Located in Newport, Ky., New …