Influencer Marketing

Influencer marketing is at its peak right now and continues to be a great way for businesses to promote their brands, products and events by reaching new audiences in a cost-effective way.

Today, influencers are seen as trusted authorities within their niches and industries. When they endorse a product, service or event by creating authentic, engaging content that resonates with their audience, their followers are more likely to trust and consider the recommendation, leading to increased credibility for the brand.

Influencer Marketing Trends:

Here are a few current influencer marketing trends and practices to be aware of:

  • Identify relevant influencers whose demographics align with your target audience.
  • Embrace a diverse range of influencers to appeal to a broader audience and promote inclusivity.
  • Prioritize ongoing, long-term partnerships between brands and influencers.
  • Focus on short video content.
    • Engaging formats like polls, Q&A sessions, and live streams enhance audience participation.
  • Incorporate user generated content into your marketing mix.

The impact of influencers is undeniable within our industry. They have become integral to social platforms like Instagram and Tik Tok serve as the most lucrative medium through which marketers connect with consumers.

At Estes Public Relations, we work with you to evaluate what influencer campaign best suits your brand, service or event. With clients across the food, spirits, lifestyle, consumer products, hospitality and travel industries, we have connections to a wide range of influencers in multiple markets across the country.