EPR has created dozens of media relations campaigns designed to drive visitors to its clients who represent top hotels, attractions and cities. In addition, it has developed programs targeting meeting planners and influencers.
We can assist with:
- Hotel, distillery and attraction grand openings
- Group and individual press trips
- Foster ticket sales by working with influencer groups
- Support event bookings by tapping into EPR’s extensive network of meeting and event planners.
- Position key stakeholder as industry expert by generating interviews.
- Visitor Campaigns
Examples: Estes crafted a media and meeting planner event in Chicago for Louisville Tourism centered around bourbon. We enlisted the help of Wild Turkey master distillery Jimmy Russell to create a special evening featuring a Louisville chef, Kentucky cuisine, bourbon tastings and entertainment. Regional meeting planners and media were invited to attend this reception-style event.
The city of Hilton Head Island enlisted EPR to create awareness of its culinary community among the James Beard Foundation and its members. EPR created a low country evening featuring chefs, spirits and ingredients from Hilton Head Island at the prestigious James Beard Foundation’s culinary center in New York. In addition, they set up deskside media appointments.