Social Media Trends

Social Media Trends

At Estes Public Relations, our team works with a variety of clients across the food, spirits, lifestyle, consumer, hospitality and travel industries. While we tailor our approach to fit each client’s unique needs, one thing remains a crucial component for each business: social media. Consumers are now adding a step to their decision-making process by …

Derby like a local

Derby like a local

The “most exciting two minutes in sports” is right around the corner and EPR, headquartered in Louisville for 20 years, knows how to Derby like a local. We want to make sure you know how to do Derby the right way! Here are a few tips on how to spend it. Searching for a few …

Consumer Product Tips & Tricks

Consumer Products

From fresh, mail-order Hawaiian seafood to female-owned, pre-Prohibition-style cocktail syrups, to bespoke fragrances from whiskey, we get to work with (and eat & drink & smell) some pretty cool products. Although representing consumer packaged goods has its perks, how do we push them past the thousands of other products available? Connecting It’s not about how …

Restaurant Opening Tips

Frozen Star Anise souffle with chocolate beignets

After working with our clients on more than 175 restaurant openings, we still get excited about each and every one. It’s thrilling to see someone’s dream come to life and be part of the process — we consider each one an honor and a responsibility. But we’ve also learned a thing or two. If it …

Influencer Marketing

Media Influencers

Influencer marketing is at its peak right now and continues to be a great way for businesses to promote their brands, products and events by reaching new audiences in a cost-effective way.