At Estes Public Relations, our team works with a variety of clients across the food, spirits, lifestyle, consumer, hospitality and travel industries. While we tailor our approach to fit each client’s unique needs, one thing remains a crucial component for each business: social media.
Consumers are now adding a step to their decision-making process by turning to social media for second opinions. Plot twist: you do not have to be on every social media platform to post good content. The key is knowing your brand, your target audience and the reason behind your messaging.
In order to successfully run a social media channel, you must first ask yourself a few questions. What is your brand’s personality? How can you distinguish your brand from your competitors? Who is your target audience? Which platforms do they engage with most? What type of content do they interact with most? The answers to these questions will allow you to determine your overarching goals and strategies behind posting and engaging with your followers.
Similar to your brand and target audience having its own personality, so does each social media platform. Facebook caters to a broader audience and is useful for brands targeting different segments, while Instagram is a popular choice for business growth with its visual and storytelling approach. X is perfect for quick conversation and trending news, while LinkedIn is more for networking and professional content. If you are trying to capture a younger demographic’s attention, TikTok is the way to go with its growing popularity and potential for quick content discovery.
Here are a few trends that our team has seen with our work across social media platforms!
- Short-form videos. This type of content is visually appealing, informative and quickly captures your audience’s attention — and it’s popular across many platforms. Besides, who doesn’t like to watch a video?
- Hashtags. Using the right hashtags and the optimal number of them improves your discoverability by making the information distinctive and easier for your audience to find the content they are looking for.
- Social Media Features. Taking advantage of the unique functionalities for each platform exposes your business to newer audiences and allows you to understand what content is or is not resonating.
- Humanizing Content. Using your unique voice and showing the faces of your employees builds an engaging and memorable connection with your followers.
The social media landscape is constantly evolving, making it critical to be aware of new trends and applications to push your business forward. At EPR, our team monitors changes and trends and works with you to create a strategic, comprehensive social media plan that is unique to your business and industry.
