Estes Public Relations was honored at the 2025 Icons of Whisky Awards as the Global PR Team of the Year, part of the World Whiskies Awards that celebrate excellence in people, places, and spirits. Held March 26 in London, EPR celebrated alongside members of the whisky industry from around the globe at The Waldorf Hilton.
After being recognized at the Icons of Whisky America awards in February, EPR’s work was evaluated against other PR teams from Ireland, Scotland, America, China, Japan, India, Great Britain, and more.
During the awards ceremony, winners of World’s Best were announced in the World Whiskies Awards taste and design categories, the Icons of Whisky 2025 were named, and three inspiring individuals joined the Whisky Magazine Hall of Fame. The awards ceremony featured talks from awards hosts and sponsors, a drinks reception, live entertainment, and a full three-course meal in the hotel’s stunning Adelphi Suite.
Anita Ujszaszi, awards director, commented: “It’s been another incredible year for the World Whiskies Awards. We’ve tasted some truly exceptional products and it’s been wonderful to hear from passionate whisky producers and industry professionals from all over the world. Congratulations to all our winners and thank you to all entrants.”
Presented by Whisky Magazine and American Whiskey Magazine, both part of Paragraph Publishing, the Icons of Whisky Awards aim to express gratitude and appreciation for the unwavering commitment of these individuals and producers. While the annual World Whiskies Awards recognize the spirits themselves, the Icons of Whisky Awards recognizes agencies, communicators, marketers, ambassadors, bottlers, visitors’ attractions and others who play key roles in the industry.
Founded in 2004, Estes Public Relations crafts messages as individual as the brands and people they represent, and make sure they get to the right people. For more than two decades, Estes PR has supported clients across the food, spirits, lifestyle, consumer products, hospitality and travel industries. Estes PR works with whiskey brands, related organizations and spirits influencers, providing full-service public relations tailored to each client’s specific needs.
For the Icons of Whiskey awards, Estes PR submitted examples of PR campaigns completed in 2024 for multiple clients, including the Kentucky Bourbon Festival, New Riff Distilling, Whiskey House of Kentucky and Old Line Spirits — all distinctly different brands with unique goals and priorities for the year. With new spirits-related clients added for 2025 including the Bourbon Capital Alliance, Oxmoor Bourbon Company and West Fork Whiskey — and hopefully more to come — Estes said the agency looks forward to continuing its work in the spirits space as well as in the restaurant, travel, and consumer goods sectors.
